Grow your business with South Africa's largest
omni-channel retailer
1,500,000+
Customer visits
per month
15,000,000+
Searches on the site
per month
80+
Different product
categories
Getting Started
STEP 2
LISTING YOUR PRODUCTS
Uploading your products, pricing and stock on hand is simple through our self-service seller portal
STEP 3
PRODUCTS ARE PUBLISHED
Your products are made available to thousands of customers to buy on firstshop.co.za
STEP 4
LOGIN AND VIEW ORDERS
When an order for your product is placed, the orders will be available to view and download on the portal
STEP 5
PICK AND PACK
All you need to do is pick and pack each order individually, in its own approved box & let us know when ready for collection
STEP 6
SHIP WITH EASE
We will send one of our trusted couriers to collect your orders and make sure they get delivered at no cost to you
STEP 7
EARN BIG BUCKS
Get paid within 15-30 days after successful delivery
FirstShop Seller Portal
Manage your Products, Stock, Pricing and Orders using the FirstShop Seller Portal online platform.
The Dashboard
single view of your Sales, Orders and Performance.
Inventory
add, edit and manage your products efficiently.
The Dashboard
single view of your Sales, Orders and Performance.
Orders
manage all your Orders from start to finish.
Your Account
manage your seller account, payments and service level agreement.
Reporting
comprehensive reporting on all aspects of your business.
The Dashboard
single view of your Sales, Orders and Performance.
Inventory
add, edit and manage your products efficiently.
Pricing
Manage your Pricing and Specials in one place.
Orders
Manage all your Orders from start to finish.
Your Account
Manage your seller account, payments and service.
Reporting
Comprehensive reporting on all aspects of your business.What's it All About?
We’re bringing together like minded Sellers, across all of our categories, to create a Marketplace with millions of additional products for customers to choose from.
FirstShop Marketplace is where third party Sellers are able to list and sell new products that are not already available in a FirstShop store. The Seller determines the selling price and HP facilitates the transaction between the Seller and the FirstShop customer. firstshop.co.za simply retains a selling commission based on the selling price of the products.
Eligible Categories
Product Categories
Firstshop is expanding it's product categories, you can now sell your products across more than 80+ categories on firstshop.co.za. We only allow listings for new products. Some categories have additional guidelines that sellers must follow.
Requiring Approval
All products in all categories require approval and can be listed only with specific permissions from Firstshop. Firstshop limits access to what can be sold in these categories to help ensure that sellers meet standards for product and listing quality as well as other category-specific requirements. These standards help Firstshop customers have confidence when buying in any category.
Already know which products you want to sell?
Register and find your product categories in the seller portal and review any category-specific requirements or guidelines, be sure you can meet those specifications that are required for listing.
How to Request Approval
Simply register and follow the listing requirements step by step process. You will receive an email response in approximately two business days letting you know whether you’ve been approved to sell or requesting additional information.
FirstShop Seller Portal
You decide the selling price of your products and we take a small selling commission on the successful orders.
You get paid 30 days from date of delivery.
SETTLEMENT AMOUNT
The amount payable to you. Paid 30 days of successful delivery.
ORDER ITEM VALUE
Selling price paid by customer excluding shipping costs.
MARKETPLACE FEE
FirstShop commission calculated as a percentage of order item value (varies by category).
The Way We Do Shipping
To ensure ease of selling and the best possible customer experience, we mandate delivery to all customers via our logistics partners and deduct the shipping cost from the amount collected from the customer before making payment to you.
Shipping fees are caluculated based on actual weight, dimensions and shipping location. We have made it easy for all sellers. we will send out couriers to come and collect all your orders from your warehouse and then have them delivered direct to the customer. This means you dont have to worry about shipping or the associated costs.
FAQ
We've tried to answer all the common questions that Sellers frequently ask.
Go directly to one of the topics below or use our nifty navigation scroller for additional questions and answers
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Getting Started
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Pricing and Feed
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Listings
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Orders
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Returns
What is selling on Firstshop?
Selling on Firstshop is a program that enables businesses to sell their products on Firstshop.co.za. We call it the Marketplace.
Why Should i sell on Firstshop?
There are many reasons to sell on firstshop.co.za, from the millions of Firstshop customers who can see your products to the ability to start selling fast without the need to create and spend money on a new standalone website. Firstshop has over 40 years of trading experience and is the leading Omni-Channel retailer in South Africa. We can help you grow your business online. Learn more about the benefits of Selling on firstshop.co.za
Who can sell on Firstshop?
Anyone with a registered business, valid VAT number and current tax clearance certificate who sell new and genuine products are welcome to start selling.
How do i get going?
You can register today for your selling account, without the need to contact a sales person by clicking on the sell now buttons on this page. Before you begin the self-service registration process, be sure to have the following information available. Your business name, address and email contact information VAT number Bank account detail and a phone number where you can be reached during the registration process. Minimum of 10 unique products to sell
How do i start selling on Firstshop?
To sell on firstshop.co.za register here. Once registered follow the steps on the Firstshop Marketplace.
1. List your products under the correct product categories.
2. Make sure your selling price is correct.
3. Receive an order from Firstshop Marketplace through the Seller Portal.
4. Pick and Pack the order.
5. We’ll the come and collect and make sure the order gets to the customer.
6. If the customer is delighted you will get paid 15 – 30 days later. See payment terms.
Can i offer both products and services on Firstshop?
Currently, you can only sell products and not services on firstshop.co.za.
Do i need to deliver my products to a Firstshop
No, we’ve made it easy for you, all you need to do is pick and pack the orders we send to you. We’ll then send a courier to come and collect and deliver on your behalf to the customer. Coming soon: Firstshop Marketplace Fulfillment, we will handle warehousing, picking, packing and shipping of your products. There will however be an additional charge for this service.
I do not have a valid VAT number, can i still register as a seller?
Unfortunately not. You need to be a registered VAT Seller to sell on the Firstshop Marketplace
Who decides the price of the products?
As a seller, you control the price your products get sold to Firstshop customers, you will set the selling price of your products. Firstshop will take a small selling commission on all product you sell. The rates differ per category. See category pricing for more information.
Will i get charged for listing products on Firstshop?
No. Listing of products on firstshop.co.za is absolutely free. firstshop.co.za does not charge anything for listing any of your products online. There are no hidden selling costs. You will only pay a small commission for what you sell.
Who takes care of the delivery of my products?
We’ve made it incredibly easy for you. We will manage the “last mile”, meaning that all you have to do is pick and pack the orders we send you. Once you have packed the order, per the packing standards and attached the waybill, the seller portal will automatically notify a courier to come and collect your orders and make sure it gets delivered to the customer. We’ve taken the hassle out of managing couriers for you.
How and when will i get paid?
The payment will be made directly to your bank account through an EFT transaction within 15-30 business days of dispatching an order. We do two payment runs, on the 15th and 30th of every month. All sales before the 15th will be paid on the 30th of the month and all sales after the 15th will be paid on the 15th of the following month. The actual payment period will vary depending on how long you have been selling at firstshop.co.za, your customer ratings and number of orders fulfilled.
When can i start selling?
After you have completed the registration, all the required documents have been verified and your seller profile is complete, you can start listing your products and start selling. Our goal is to make sure you can start selling within 7 days of you listing products.
How many listings are required to start selling?
You are required to have a minimum of 10 listings (unique products) to start selling on firstshop.co.za.
Do you offer fraud protection?
Yes. Firstshop takes responsibility for all payment fraud protection helps you eliminate fraudulent orders for your products.
What is the FirstShop 14-Day guarantee program?
Firstshop has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers through the Firstshop 14 day guarantee program. The program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact our call centre when they have a problem. When Firstshop receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfilment process. Firstshop will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the sellers expense.
Who decides the selling price of the product?
As a seller, you will set the price the customers pay for your products.
What are the commission fees charged?
Once an order has been successfully delivered, and proof of delivery has been received. Firstshop will deduct a small selling commission based on the category your product is sold in. See category commission schedule for applicable rates.
What are commission fees and how much commission is charged?
Commission fees is calculated as a percentage of the order item value of your product. The percentage charged differs across categories and vertical/sub-categories.
How and when do i get paid?
The payment will be made directly to your bank account through an EFT transaction within 15-30 business days of dispatching an order. We do two payment runs, on the 15th and 30th of every month. All sales before the 15th will be paid on the 30th of the month and all sales after the 15th will be paid on the 15th of the following month. The actual payment period will vary depending on how long you have been selling at firstshop.co.za, your customer ratings and number of orders fulfilled.
How much does it cost to sell on firstshop.co.za?
Firstshop offers two selling plans. The Professional selling plan is available for a R499 monthly subscription fee plus per-item selling fees, which vary by category. If you plan to sell fewer than 40 items a month, the Basic plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay R15 per item sold plus other selling fees, which vary by category.
What is a listing?
Listing a product refers to “adding a product” to your catalogue by filling out all the necessary product information and adding images of the product you sell so that a customer can make an informed buying decision.
How many products do i need to list to start selling?
You are required to have a minimum of 10 listings to start selling on firstshop.co.za.
How do i list my products on firstshop.co.za?
We give you a step-by-step process of how to list your products on the Firstshop Marketplace Seller Portal. It is important to choose the most suitable category to list your product as it will help customers find your products faster. Based on the category you choose, you will be asked to include product details such as size, model, colour, etc.
Can i get help for development of catalogue (product images, description, etc.)?
Yes, we are happy to help you at every stage while doing business with us. We help you connect with industry experts for the development of your catalogues. With the help of our catalogue partners, you can have attractive images and crisp content developed for firstshop.co.za.
How does a catalogue expert help me?
Our catalogue experts help you develop high-quality photographs of your products and crisp product descriptions for your product catalogue. A good catalogue gives your customers a better understanding of your products and helps boost your sales.
How do i price my products?
When pricing products on firstshop.co.za, please account for the applicable Marketplace Commission Fee and include a suitable margin to arrive at the Selling Price. For ease of calculation, you can use our Commission Calculator once you registered.
Will i get charged for listing products on firstshop.co.za?
No. Listing of products on Firstshop.co.za is absolutely free. firstshop.co.za does not charge anything to you for listing your catalogue online. You only pay a small commission for what you sell.
How do i manage my selling account?
Use the Firstshop Marketpalce Portal to manage all aspects of selling on Firstshop. Seller Portal is where you manage your selling account, add products and information, make inventory updates, manage pricing, manage orders, and manage payments.
How do i add inventory
You have three options for submitting product-related data: Use the Add a Product feature on Seller Portal to create one product at a time. Use the bulk upload excel-based inventory files to create multiple products simultaneously. Use Firstshop Marketplace Web Service to perform bulk uploads and receive bulk reports.
How will i know when i have a sale?
Firstshop notifies you by email or text message when you receive an order. You will have a maximum of 24 hours to acknowledge the order on Seller Portal. You can choose either notification method in your account settings. You will need to log into your Seller Portal account to manage all orders.
How much does it cost to ship items I sell?
All outbound shipping is taken care of by Firstshop on your behalf, you don’t have any last mile delivery costs.
Who takes care of the delivery of my products?
We’ve made it incredibly easy for you. We will manage the “last mile”, meaning that all you have to do is pick and pack the orders we send you. Once you have packed the order, per the packing standards and attached the waybill, the seller portal will automatically notify a courier to come and collect your orders and make sure it gets delivered to the customer. We’ve taken the hassle out of managing couriers for you.
How do i manage my orders on firstshop.co.za?
Through the Seller Portal, we make it really easy for you to manage your orders. Whenever a customer places an order, we send you an e-mail alert. You need to pick and pack the order and keep it ready for dispatch within the required time frame.
Does Firstshop.co.za provide packaging material?
In the Seller Portal you will purchase all the packaging and related hardware (if required) to manage your packing of orders. We provide the packaging material to keep the customer experience consistent across all sellers. We do require you to meet the minimum packing standards. There can never be any seller marketing material or logos visible on or in the box at any time.
What protection does firstshop.co.za offer in case of lost/damaged goods and fraudulent customer claims?
firstshop.co.za is responsible for all potential payment fraud on the website. If you receive an order from us through Seller Portal the order value is guaranteed. In the case of lost and damaged stock, the customer is protected by the Firstshop service guarantee and the Consumer Protection Act and you are expected to follow the necessary steps in order to satisfy the customer requirements. When the buyer or logistics partner is at fault, you will receive due compensation.
Why should I sell on Firstshop?
There are many reasons to sell on firstshop.co.za, from the millions of Firstshop customers who can see your products to the ability to start selling fast without the need to create and spend money on a new standalone website. Firstshop has over 40 years of trading experience and is the leading Omni-Channel retailer in South Africa. We can help you grow your business online. Learn more about the benefits of Selling on firstshop.co.za.
Would I get compensation if the customer has returned damaged products?
No, you can however raise a claim through Seller Portal. Depending on the case and category, you will be given a refund provided you have adequate proof that you shipped an authentic/undamaged product. This will help us close the dispute in your favour.
Would I get compensation if the customer has replaced the original product with a different item?
Yes, you can raise a claim through Seller Portal. Depending on the case and category, you will be given a refund provided you have adequate proof that you shipped the right product. This will help us close the dispute in your favour.
Would i get compensation if the goods are damaged or lost in transit?
Yes. When your products are damaged in transit, you can raise a claim on Seller Portal. The refund depends on the scenario and product.
Can I offer gift-wrap and gift messaging service to my customers on firstshop.co.za?
Not yet. We have not enabled this feature yet. We will let you know as soon it is made available.